Founded in 2004, SOON AIK (M) SDN BHD is strategically located in the Taman Shamelin Perkasa industrial area of Kuala Lumpur, ensuring easy accessibility from all parts of the city. Our four-story facility integrates our office, maintenance workshop, product showroom, and warehouse, allowing us to provide seamless service and support.
Our journey into the 4x4 industry began in 2007, driven by our founder’s passion for off-road adventures. This led to the establishment of T MAX DISCOVERY, a dedicated business for off-road equipment. Over the years, T MAX DISCOVERY played a crucial role in supplying top-tier off-road parts, but in 2025, most of its operations were transitioned back to SOON AIK (M) SDN BHD to streamline our business and strengthen our market presence.
As one of Malaysia’s leading wholesalers of off-road equipment, we have been committed to serving the automotive industry by offering high-quality and reliable off-road products since our inception. Our extensive product portfolio features renowned brands sourced directly from Australia, China, and Taiwan, ensuring superior quality and performance. Our core business operations span across Malaysia, covering both Peninsular Malaysia and the eastern regions of Sabah and Sarawak.
Beyond Malaysia, we have been expanding into international markets since 2012, starting with Southeast Asian countries such as Indonesia, Vietnam, Thailand, and the Philippines, particularly with our "S-Hook" product. By 2019, leveraging our e-commerce platform, we successfully expanded our reach to Europe and the Americas, making our products available to a global audience.
As a homegrown Malaysian brand, we continuously innovate to meet the evolving demands of the 4x4 market. One of our flagship products, the PTO Axle Winch, showcases our expertise in off-road engineering. In 2018, we expanded our research and development efforts, introducing double motor winches and Volvo Portal Axle upgrade parts under our own trademark. That same year, we registered Asli4x4™, our brand for in-house designed and engineered parts, and further expanded our global sales through e-commerce.
At SOON AIK (M) SDN BHD, we remain dedicated to advancing the 4x4 industry through innovation, quality, and a passion for off-road excellence.
Our Mission
At T MAX DISCOVERY, our mission is to provide unparalleled value and exceptional quality when it comes to 4x4 off-road gears. We are committed to delivering the utmost satisfaction to our customers by offering top-notch products and services within the region. With each product we introduce, we ensure its superior quality, and we always maintain a readily available stock of spare parts to address any unforeseen circumstances, all at a reasonable price.
We strive to deliver an unparalleled user experience and post-sales service. As a distributor-focused business, we maintain close partnerships with local workshops, actively gathering feedback to enhance our products' quality. We collaborate closely with our manufacturers and suppliers, promptly addressing and rectifying any issues to ensure an optimal customer experience.
EVENTS PARTICIPATED, SPONSORED & COMPANY ACHIEVEMENT MILESTONES
(Last Updated - Dec 2024)
2024 Dec – Asli4x4 proudly marks a champion-proven achievement in 2024, following our success with the Borneo Safari 2024 Champion. Recognized by Team 139, our parts on their Volvo Portal axle played a key role in securing their victory as the Overall Champion of the Rainforest Challenge 2024.
2024 Oct – AsLi4x4 Sabah Sponsored Team 133 won Borneo Safari 2024 as Overall Champion, their second consecutive win in this prestigious annual event.
2024 Oct – Gold Sponsor of Borneo Safari 2024
2023 Dec – Participated Rainforest Chanllenge 2023 Booth Setup by our Dealer
2023 Oct – AsLi4x4 Sabah Sponsored Team 133 won Borneo Safari 2023 as Overall Champion
2023 Oct – Gold Sponsor of Borneo Safari 2023
2023 Oct – Sponsor AL-BAHJAH 4X4 Challenge 2023
2023 June – Participated Outdoor Expo 2023
2023 January – AsLi4x4 (SABAH) Established, Sabah Sole Distributor
2022 March – Parts Sponsor & Support for Team M119 Sabah Team’s for Participating KGR International Offroad Challenge 2022
2021 Jan – Participated Malaysia first indoor pickup truck bazaar at gateway@KLIA2
2019 November – Kelab 4x4 Serdang 12th Years Anniversary Dinner
2019 November – Sponsor for Event ACKL 4x4 Jamboree 2019 & Exhibition booth setup on site.
2019 October – Parts Sponsor & Support for Team M119 Sabah Team’s for Participating Borneo Safari 2019
2019 September – Sponsor for Event GK International 4x4 Challenge 2019, & Exhibition booth setup on site.
2018 December – AsLi4x4™ Trademarked
2018 December – Sponsor for Team 117 Competitor (Champion in the end of competition) equipment to participate in Rainforest Challenge 2018 Grand Final.
2018 November – Adventure Club Kuala Lumpur (ACKL) Malaysia 4x4 Jamboree 2018
2018 August – Triton Tuner Club Malaysia (TTCM) host for 7th Mitsubishi Triton Jamboree Malaysia & 1st Mitsubishi Owners Gathering.
2018 Jun – Web store, Lazada, Shopee Online Store Sucessfully Setup
2017 December – Triton Tuner Club Malaysia (TTCM) Offroader Mud Party & Family Day 2017.
2017 November – Sponsor for Rainforest Challenge Global Series 2017 Philippines Team.
2016 December – Collaborating Sponsor with Bernam Auto Road Trip to Thailand
2016 March – Kelab 4x4 Raub Pahang Event
2015 May – Johor Offroad Charity Challenge 2015
2014 August – Buaya Puchong Annual Outdoor 4X4 Adventure Kalumpang
2014 June – Rainforest Challenge Malaysia Trophy 2014 Negeri Sembilan
2013 November – Kelab 4x4 Serdang Anniversary Dinner
2013 October – Buaya Puchong Annual Outdoor 4x4 Adventure
2013 June – Adventure Club Kuala Lumpur (ACKL) Charity Dinner
2012 September – Adventure Club Kuala Lumpur (ACKL) Malaysia 4X4 Jamboree 2012
2012 May – Adventure Club Kuala Lumpur (ACKL) Malaysia 4X4 Charity Dinner 2012
2011 June – Polis Diraja Malaysia (PDRM) 4x4 Hulu Selangor Bukit Beruntung Fun & Charity 4x4 Challenge
2010 November – Adventure Club Kuala Lumpur (ACKL) Malaysia 4X4 Jamboree 2010
2010 June – Penang 4X4 Jamboree 2010